Client Name: Vodacom, SA

Relationship: 2007-2010


The Grid©

Simple design for cool social network mapping

The Grid is a pioneering product. It is South Africa’s first location based social networking service available for cell phones and can be used at no extra cost by anyone with a South African cell phone number. The impact of this innovative technology reaches far beyond traditional social networking borders as anyone with The Grid loaded on their cell phones can find friends in their area, locate them on a map, chat with them and share experiences and much more. The Grid also allows you to view photos and videos relevant to your preferences and the area you’re in. The Grid utilizes the CellID, GPS and LBS services to locate users and data on the application.
On 15 December 2008, The Grid won the award for New Telecommunications Service of the year at the Comms MEA awards ceremony held in Dubai. To ensure seamless connectivity and scalability cutting edge industry technologies such as terracotta and mem caching were used to accommodate the excess of 2 million users who are currently subscribed to The Grid.


Major Features:


  • A location-based social networking service for mobile phones
  • User can browse a map
  • Find new friends and chat with users online
  • Drop content on a map (image, video and text)
  • Create their own community

© Vodacom, South Africa

  • Blackberry